Field marketing is one of the more traditional marketing disciplines within the marketing mix, working to target consumers directly, engaging with them through product sampling, demonstration and indeed face-to-face sales.
Often thought of as a one-way communication tool, staff employed by a brand for field marketing activity will give out promotional material, product samples, or other brand-related promotional tools, without the necessary knowledge of the brand, or its messages, to engage in two-way communication with consumers.
The main aspect of field marketing that differentiates it from other forms of direct marketing is it’s face-to-face nature, making it far more effective at engaging directly with consumers, allowing a brand to better assess and address the needs and wants of prospective customers, leading to better tailor messages and offerings which will result in better return on investment not only from your field marketing activity, but also across the entirety of your marketing strategy.
When selecting a field marketing agency to formulate and execute your face-to-face campaigns it is important to make sure that they indeed possess the relevant experience and know-how needed to make your campaigns a success, as can be assess from past campaigns that they have lead for other brands. Ensuring that the field marketing agency you appoint does indeed have the level of experience and expertise required is key to whether your campaigns yield the results they need to prove to be a useful, cost effective staple of your wider marketing strategy.
At Communicator, we pride ourselves on being able to achieve the results our clients need to ensure that their field marketing activity is effective, and as such, are very proud of the campaigns we have led and the success we have managed to achieve for the household brands we have worked with. We believe that this past experience and track record of results is key to selecting your field marketing or experiential agency, and we would thoroughly encourage you to take a look at the case studies on our website so that you are able to get a better grasp and understanding of the ways in which we work and how we go about getting the results our clients have come to expect from us before making a decision on which field marketing agency to instruct to manage your own campaigns.
If you would like to talk more about specific field marketing activity you have coming up, or indeed more generally about field marketing, what it can do for your brand and how Communicator will work to make this activity a success, simply pick up the phone and give us a call. Once through, your enquiry will be directed to one of our highly experienced field marketing executives who will be able to better guide you on how to go about getting your field marketing campaign underway. Alternatively, please feel free to contact us by email or using the form provided on the contact section of our site, where again, one of our experienced field marketing experts will be on hand to assist.