We’re on the hunt an intern to work in our account handling department for 3 months. You need to either be currently studying for, or already have a degree (but it doesn’t have to be a marketing or business focused one). You’ll need to be available to work with us between June and September; we’re fairly flexible on dates but would like you to be with us for 3 months in total.
Although this isn’t a salaried role we’ll make sure we contribute to cover some of your expenses. Please bear in mind that you’ll need to be able to stay somewhere within a commutable distance.
This is a fantastic opportunity for someone with a really strong interest in marketing who wants to expand their knowledge and experience – If you’d like to get some first-hand agency experience and think you fit the bill then drop us a line with your CV to firstname.lastname@example.org
Who’s the daddy?
For years we’ve lived with the belief that we were going to do better than our parents. Our jobs would be better, our houses bigger and we'd live longer. For now it looks like only the last one of those is likely to be true. From a world of ease and everything, the picture has suddenly got darker. Rising university fees, a lack of jobs, collapsing pensions (for those that have them) and spiralling costs.
But it’s not all bleak. The one thing that humans are amazing at is adaptation. Recessions make labour cheaper, forcing manufacturers and retailers to look at increasing cost efficiency. They make people challenge a whole range of pre-held perceptions and they encourage individuals who are possibly unemployed to start up their own micro businesses.
Nothing can hold a good entrepreneur down - Bill Gates started Microsoft during the oil crisis in the mid 70’s and Colgate started one year before the Depression of 1807. There are significant areas of opportunity for businesses and individuals, both in the areas of technology and social media, and in green, sustainabletechnology. So whilst the next 2-3 years will be tough, perhaps we’ll end up doing better than our parents after all?
The web has brought massive structural changes to our society. But one that we find fascinating is that whilst more information is available to more of us than ever before, bizarrely many people are becoming more insular in their knowledge. If you let consumers tightly select their information choice, they’re not exposed to other information. Anyone who has read an online newspaper will realise this. You only click on the sections and stories that interest you. Read a ‘traditional’ printed newspaper and you’ll flick from page to page, invariably you’ll also read something that may not have immediately appealed to you. One you certainly wouldn’t have read in its on-line format.
So although there is way more information available to us, we are using far less.
However this is just the beginning and we’re already on the way to creating our own ‘newspapers’. We may only see exactly the type of news items we’re interested in. We imagine your average brit may well only want to hear about football, celebrity gossip, TV, topline UK politics and of course the occasional ‘red-top’ story (‘Boy eaten by shark’ or ‘Vicar sleeps with choirboy’). Exposure to any news and/or opinion outside of our field of interest, which may actually inspire us or be of great value, will be lost. One recent example saw a colleague change his shopping habits. Whilst thumbing through a copy of the Times he discovered the outrageous amounts of salt in his favourite bread. He’s now switched to a healthier slice, but he wouldn’t have done had he not stumbled upon the article in question.
So it would seem on this occasion that less really isn’t more at all.